This was my first time growing these and I plan to give it another go this spring. I planted (in Tucson) in early May and some of them sprouted but then died- I think they didn't have enough water and the sun was really brutal. I replanted in mid July with much more success (still hot, but I watered a lot more and monsoon rains helped). The fruits were small, but sweet and delicious.
In retrospect I should have either A) Planted much earlier before the sun/heat was so intense- in late Feb/early March. Or B) planted with the monsoon rains July/August.
*If you plant later in the season (in the low desert) it's hard for the sprouts to really get going in direct sun, so use shade cloth. Once they're established they seem to do just fine with the harsh sun.